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A teaser trailer was released on 25 July 2018. The movie had its opening night at the 75th Venice International Film Festival on 30 August 2018, and made its North American launching the next day at the Telluride Film Festival. The film also played at the Toronto International Movie Celebration.
The movie was released at independent theatres in Mexico on 21 November; nevertheless, the Cinpolis and Cinemex chains refused, as they required a longer exclusivity window than what Netflix provided. Released digitally on 14 December, the film was watched by 3. 2 million homes in between January and February 2019, with a peak of 418,000 viewers on 23 February, the day before the Academy Awards.
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AMC said in their declaration that this was due to them never ever receiving a license from Netflix to evaluate Roma in their theaters. More In-Depth have actually declined to screen films from Netflix due to their policies that need a minimum of 90 days in between theatrical release and house watching.
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In March 2019, Steven Spielberg expressed displeasure of streaming films being eligible for Academy Awards, and the timing of his remarks led analysts to think they were a response to Roma, although he did not mention the film by name. The film received the greatest promotional campaign in Netflix's history, with anywhere from $25 million to $50 million in advertisements (with Netflix firmly insisting on the previous figure and its competitors on the latter).
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Reception [edit] Box office [modify] While Netflix has not publicly revealed box-office figures for Roma, sources deduced that the film made $90,000120,000 from three theaters in its opening weekend, 2325 November, and an overall of $200,000 over the five-day Thanksgiving frame, consisting of selling out theaters in Los Angeles and New York City.